Distribution Company Ident Idea

I created an ident for our own distribution company 'Eyes Entertainment' using After Effects. I started off by using 'onlinelogomaker.com' to help me create a logo and used a symbol that most resembled an eye to me before changing the colour of it to a deep purple colour. I then sampled the text fonts to see which one suited our company the most and chose a damaged font which gave a cracked look. The cracked look reflects the thriller genre of our film and I matched the colour of the text with the symbol used for the eye. I used a blast template on After Effects after downloading my logo as the colours of the blast matched more with the colours used in my logo. I also thought that the blast effect worked more with the cracked effect used on the damaged font.