Xmas Task 2 - SWOT Analysis

Rough Cut 1 - feedback and evaluation

Feedback
After showing the rough cut to some members included in our target audience, I have received the following feedback:

Evaluation
I think both the filming and editing of our first rough cut went extremely well. We didn't face many difficulties and the few we did, were easily solved. After watching back the rough cut, I think we need to make it more fast-paced by shortening the length of each shot - some of them seem to go on for a bit too long. This should help in the overall engagement of the audience. At this point, I don't believe we will need to re-shoot any of our footage as it all seems to match up with our storyboard and has come out how we intended it to.

Going forward I think our group needs to work on shot timings, order of scenes and colour correction next.

NEED TO EMBED EMAZE

Xmas Task 1 - Blog Audit

Blogging Swot Analysis - By Jada-Kai Francis

Blogging Audit - By Jada-Kai Francis

Evidence of Filming - 7th December

On the 7th of the December, we went to Spitalfields Market to complete our filming and get our final shots. We filmed around many sections of the market that we had permission to ensuring that we didn't obstruct any shoppers. We filmed a few tracking shots where the camera followed the characters as they walked. We also did some still shots where the characters would walk towards and past the camera. We also took the opportunity to zoom in on some specific shots to capture the details of some props and the location.

These photographs are from when we filmed some of our tracking shots from a balcony. We filmed from higher up to give a birds eye views type of shot.

 

Filming Evaluation - 7th December

Filming Evaluation - 28th November

Production Schedule - UPDATE (Leah Garrad)

This is our updated Production Schedule...

https://www.timetoast.com/timelines/1411109

Filming Evaluation: What we've achieved so far... - Jada-kai Francis

We began the production process buy doing a small practice run (Monday 28th November) figuring out the lighting and camera angles. This was a fast way of planning how we were to approach making a rough cut on the following production day. we also got some pretty accurate ad professional-looking shots whilst practising that we decided to keep to add to the rough cut.

(on Wednesday 30th November) we were able get started with filming straight away as we already ad a clear idea of what shots we needed and the ones that were definitely going to be successful. we managed to get 40+ shots for the first section of the title sequence - which is double the amount that we'd expected.

Overall, the first two days of filming have left us in an advantageous position and if we are to continue at this pace, we will have a very fulfilled rough cut.

Pitch Evaluation - Jade Midgley

How Did It Go?

I think that our pitch went really well. I think that we were well-prepared and we each knew what we individually needed to present as well as the other people in out group. We found that we solidly thought about all aspects of our title sequences and the narrative behind it so that we could explain it well. However, I think that we could have been more prepared with the storyboard and should have completely finished it however, it was still easy to understand and gave a solid outline of the title sequences.  But from feedback from the rest of the class, we knew that there were places where we should add extra shots to impact the narrative positively. All aspects of the pitch were thoroughly thought through and the rest of the class told us this through the feedback. I'm happy that most of our feedback was positive and our audience understood our title sequence as well as appreciated the work we put into planning for our pitch.

Planning and Production - UPDATE!

Monday 5th of December 2016

Today we managed to get permission to film at Spitalfeilds market by making a phone call to general enquiries. This is a perfect location for 'shopping centre' at which the title sequence is set.

This the route we plan to take to get to Spitalfields:

Evaluation of Filming - 30th November

On Wednesday 30th November, we returned to the photography studio we had previously been working in and began filming for the first half of our title sequence. This scene is set in a dark room and shows the mysterious antagonist writing the letter that the film is based around.

We had three hours to film but because of all the preparatory work we had done, we managed to film everything we had planned to in about two thirds of the time.

We took it in turns composing and filming each shot and after looking back at the footage we had made, we were all very pleased with the end results.

Evaluation of Filming - 28th November

On Monday 28th November, we used one of the photography studios to start doing some test shots in order to make the filming process easier later on.

Throughout the hour and a half we had to film, we managed to experiment with many different lighting combinations, camera angles and props we may be using in the final cut. We were able to make lots of concrete decisions on how we wanted our final title sequence to look and how we would be able to realistically achieve this.

Evidence of Filming - 30th November

Pitch Evaluation - Connor

Our pitch managed to flow very well and we all knew what it was that we were talking about. We had a clear plan of who was saying what, which resulted in us having a clear presentation. We considered every aspect of what was going to be used in the film, and managed to convey our ideas in a strong way throughout.

We were then told in feedback that our pitch was structured very well and clearly, and that our parts on the mise-en-scene, risk assessment, and sound aspects were extremely well thought out. We were then given a few minor things to work on. The targets that we were given to work on consisted of establishing permissions for where we would film for our shopping centre scenes, and also add a bit more to the storyboard. We then worked on these aspects to polish out the entire presentation.

Overall, I feel that our group carried out the presentation very well, and that it was clear what we were trying to convey.

Pitch Evaluation - Jada-Kai Francis

Overall, our pitch was well though through and we had considered almost every aspect of our film title sequence. This allowed us to present our thorough planning clearly and confidently.
In my opinion the most successful aspects were the planning of mise-en-scene, our ideas about characters and representation, and our very professional looking idents and soundscape.
To improve the pitch further, we needed to refine and add to the story board in order to create a clearer guideline before attempting to film. In addition, we needed to ensure that we had permission from our chosen locations.
These improvements can be easily made, therefore leaving us in a strong position before beginning to shoot.

Pitch Evaluation - Leah Garrad

The Pitch
Overall, I feel as though our pitch went well. We were all very prepared with both visual content and what we were going to say. We spoke clearly and confidently, while explain our ideas very well. We all made sure we'd done the relevant research into our given area and also gave extra information that was not specifically required. This led to our pitch being very successful and only in need of a few minor adjustments.

Pitch Feedback

The main pieces of feedback we received were to revise the storyboard - adding a few more shots and details - and to make sure we had explicit permission to film in our desired locations. Both of these adjustments are relatively easy to make and mean that we are in a good position to start filming.

Filming Evaluation - 28th November

I thought that the filming we did to day was very productive.

We thought out clearly what was going to be filmed during that day and during our next session. We managed to get a fair amount of footage done, but had to do a few more retakes than planned, as we wanted to get our shots done to perfection.

The shots we did get, however, used things like depth of field and movement in an incredible manor, and I was really happy with the what we had captured.

Overall, I believe our filming went well as we knew what it was we were doing, and we carried out a few shots that were based around the storyboard, but had slight differences that really added to the production.

Evidence of Filming - Monday 28th November

Evidence of our filming from Monday.

Pitch Feedback - by Jade

Copy of Pitch Feedback by Jade Midgley

Our Pitch

FINAL IDEAS: Storyboard (with added shots)

FINAL IDEAS: Title Credits Design (pitch task 10) - Jade Midgley

FINAL IDEAS: The Genre (pitch task 3) - Jade Midgley

FINAL IDEAS: Sound Design - by Connor Read

The non diegetic sound that we plan to use consists of eerie music composed by Gerado Garcia Jr, and dramatic accents such as risers. The diegetic sound, however, consists of writing on paper, a sealing of an envelope along with some foley with paper, crowd ambience (i.e in a shopping centre), and footsteps.

The influences we used for the sound design in this title sequence were the Se7en and Gone Girl title sequences. This is because they both use eerie and abstract music suited to the thriller genre. Furthermore, in the Se7en title sequence, the use of other non-diegetic sound effects.

FINAL IDEAS: The Film (pitch task 1) - by Jade Midgley

FINAL IDEAS: Mise-en Scene - Location and Setting - by Connor Read

FINAL IDEAS: Mise-en Scene - Props, Costume and Makeup - by Connor Read

FINAL IDEAS: Production Schedule - by Leah Garrad

https://docs.google.com/document/d/e/2PACX-1vT-0c_r0FTMrr4N5Aw2-LZVgZWk7bZGNnN_hb089LdZBwF95evwnWL20TnpqiteqI8mMCxtF5pHbNdf/pub

FINAL IDEAS: Risk Assessment - by Leah Garrad

https://docs.google.com/document/d/e/2PACX-1vT3MR1mf2q403PLNrhvtZoLHDLgD7ZHTPbmikCUElC3wBH63jxUxn58mOAfI3bCK9OikBjSDLwUWa67/pub

FINAL IDEAS: Representation - By Jada-Kai Francis

FINAL IDEAS: Type of Title Sequence - By Jada-Kai

What Type of Title Sequence have we chosen to use?

We are highly likely to have our titles placed over moving images in which we will show footage that sets up the mystery. For instance, we will show the anonymous letter being signed and sealed as the title credits appear on screen. The title sequence will end with the letter being left behind at our chosen setting and the protagonist finding it. Overall, this is an example of a Narrative title sequence as its almost an extra scene in the film; as if the film is already beginning whilst we see the title credits.

This is similar to the title sequence of The Roommate as is begins the  film with an extra scene that establishes the characters, settings and indicates some of the potential dilemmas that arise during the main part of the film.

FINAL IDEAS: Audience Profile - By Jada-Kai Francis

FINAL IDEAS: Institutional Details - by Leah Garrad

Target Audience Research - Interviews

Audience Profiling

Who is our Target Audience?

We decided that our target audience will be focused around females aged between 19-35 years-old. We came to this decision from our research from YouGov and decided that women tend to enjoy thriller films such as 'Gone Girl' more than men. Therefore, we decided that it would be easier to attract female audience members to our film rather than males due to our research.

Distribution Company Ident Idea - By Jada-Kai Francis

Using Online Logo Maker, I made a very simplistic logo for the distribution company 'Eyes Entertainment'. I included two eye symbols which I incorporated with text to make it look creative and aesthetically pleasing as well as sophisticated. I then used an after effects template with allowed me to animate my logo and turn it into more of a visual ident. The white logo contrasts with the black background which is conventional of title sequences.

Distribution Company Ident Idea

I created an ident for our own distribution company 'Eyes Entertainment' using After Effects. I started off by using 'onlinelogomaker.com' to help me create a logo and used a symbol that most resembled an eye to me before changing the colour of it to a deep purple colour. I then sampled the text fonts to see which one suited our company the most and chose a damaged font which gave a cracked look. The cracked look reflects the thriller genre of our film and I matched the colour of the text with the symbol used for the eye. I used a blast template on After Effects after downloading my logo as the colours of the blast matched more with the colours used in my logo. I also thought that the blast effect worked more with the cracked effect used on the damaged font.

Making Production and Distribution Idents

I created an ident for our production company 'Fragment Films' using an online logo maker and Adobe After Effects. Once I had finalised the design for my logo and downloaded it, I had to chose an After Effects template that would incorporate my logo. I chose the one I did as it looked professional and had a direct link to the name of my production company. I then imported both the template and the logo in Adobe After Effects, adjusted and exported it.

Here is my final product:

Distribution Company Ident Idea

I managed to create an ident for our distribution company named 'Eyes Entertainment' through After Effects and Online Logo Maker. I initially created the logo on Online Logo Maker, and then used a template in order to give it an animation.
The reason I chose this ident design is because I think it resembled an eye in an abstract way. The reason I chose this specific template design is because I believed that it brought the ident to life in an abstract and unique fashion, which I think suited the concept.

Names for Production and Distribution Companies

The name we chose for our production company is 'Fragmented Films'.
The name we chose for our distribution company is 'Eyes Entertainment'.

Research: Influential Film Openings

6 Minute Challenge - Reflection on Ideas

6 Minute Challenge

Film Title: 'If I Had Eyes'
Genre: Horror/Thriller

How easy was it to come up with ideas?
Once we had been given our location and prop, we started to put forward a surprisingly large number of ideas. They happened to all be based within the genre of horror or thriller so this was carried through the rest of the process. We then thought about how easy each idea might be to film and whether we would face any limitations if this became our final idea. Once we had thought about that, it was very clear which idea we were going to continue to use and as they were all incredibly similar, no one was disappointed either.

How easy was it to decide how to open a film with a title sequence for you idea?
This task was a little more challenging as the suggestions put forward were not as similar as they had been before. However, when thinking about the conventions of our chosen genre (horror/thriller hybrid) we decided that the title sequence should include and create lots of enigmas to be solved later in the film. We also drew inspiration from the title sequence of thriller film 'Se7en', as this directly linked to our prop as it was a letter.

In the end, I think our final decision was a combination of different ideas and also served the purpose we had originally set out for the title sequence to achieve.

How successful do you think your idea was? Why?
...

6 Minute Challenge - Reflection on Ideas

6 Minute Challenge by Jade Midgley

Blogging Health Check 1 - Feedback

So far, I am pleasantly pleased with the progress that I have made. I feel that I could definitely change that B into an A or an A* if I put in the effort, and I am determined to reach that goal. I am also happy with how much I have managed to catch up with the blog posts, however I plan to carry on with being in-depth and using detail in the posts. I also plan to look at previous student's work to get a basis of how much they did and what they achieved, allowing me to understand what further advancements I need to make.

Blogging Health Check 1 - Feedback and Targets

Evaluation of Blogging Health Check



I feel that I have done quite well so far but I could be doing a lot better. I need to start using more presentation websites to present my posts instead of just typing them up to show use of ICT skill. I also need to get up to date with all of my research posts and present them well. Although, I am glad that my posts are seen as detailed and are consistent. I would feel a lot better though if I was on a grade B or above but now I know that I need to put a lot more work into my posts to get my marks higher and work to my best ability.

Blogging Health Check 1 - Feedback

So far, i am pleased with my progress! i feel as though i will be able to improve my current mark greatly by spending a bit more time polishing off my blog posts and adding small improvements. this feedback has helped me understand how i can be more successful when completing future tasks and i have quickly learnt from my mistakes and weaknesses. My next step will be to complete missing blog posts and i will add more visual aspects to some of my previous posts in order to make them more aesthetically engaging.

Blogging Health Check 1 - feedback and targets

Targets:
- Complete all unfinished posts
- Have a look at previous student work and post an analysis about ones you think are good


So far, I am happy with both the standard and number of blog posts I have made.

Initial ideas - Shortlist of Ideas

Thinking Creatively - 6 Minute Challenge

6-Minute Challenge - Reflection of Ideas

6 Minute Challenge Evaluation
In our groups, we were asked to carry out a '6-Minute Challenge', in which we had to come up with an idea for a film/title sequence of a film in a limited amount of time. At first, we were asked to pick, at random, a location and a prop, in order to give us inspiration for the story plot. We managed to pick out 'A department store in a shopping mall' as our location and 'a letter' as our prop. From this, we then used the 'Random article' feature on Wikipedia to randomly generate a name for our film. We came up with "If I Had Eyes". We then managed to create a horror-thriller hybrid idea, which we then wrote down in our overview.
After writing the overview, we then created a shot list, followed by a storyboard, which then allowed us to have a good idea to pitch to the class.

The overview we came up with was:
'A group of friends find a letter lying on the floor or a stand in a department store. They all open it, and see that it has a threatening message inside. Because of this, they all become a little freaked out by it and decide to rip it up. The next day they all receive the same letter, and then they begin to be take one by one. They begin to realise that something is happening and try to work it out. Everyone that is take is chained up in a dark room and are left blind as they either have severe damage to their eyes or have had their eyes gauged out.'

At first, it was a little challenging to stick with an idea as we were coming up with a fair few ideas, but were unsure as to which one to choose. I think that our idea was very successful as, if carried out correctly, can seem very dark and chilling.

This task really did help as manage to use our creativity using limited ideas, and aided to expand our creative aspect and perspective as a group. I think that this task was very helpful.

6 Minute Challenge - Reflection on Ideas

The Creative Process 

To practise being creative, we used the '6 minute challenge' to come up with an idea for a film in a short amount of time. 

We were able to use random location sand props as a stimulus to provoke ideas. For instance, our group randomly picked:
a department store in a shopping mall and a letter for the prop.
We successfully used this to come up with a horror-thriller story. Furthermore, using the wikipedia random article generator we came up with the name "If I Had Eyes" which is very fitting to our letter prop and the thriller theme. 
 After successfully coming up with an overview for a plot, it was slightly more difficult to create the shot list and story board in a short space of time as it required a bit more thought and detail. 
Our idea was successful as we were able to adapt our randomised choices and bring them together to fit our chosen genre. 
This creative process will be useful in terms of helping us to make decisions when we cant quite decide between us as a group. However if the choices are too random and don't quite fit with the theme, plot or outcome that we are aiming for, some ideas may have to be adapted slightly. 

Evaluation - Title Sequence Remake

One of the most difficult aspects of the production of the remake was attempting to note down the shots in the actual title sequence along with small little details about what is in the shot. We tried to get as many shots similar to the actual title sequence, for which we scouted for locations such as a canal and a shop. Despite missing out a few shots, we did manage to replicate the majority of the shots from the final product.
In post production, we attempted to use a similar font to the one that was used in the actual title sequence so that it managed to suit the tone of the film, much like the actual film did. I believe the font used was a variation of Futura. We also managed to go some basic colour grading in Premiere Pro by playing with Brightness, Contrast and Saturation in order to match the overall tone and feel of the piece. We also added a 2.35:1 widescreen PNG which not only matched to the original title sequence, but also added an entirely new professional look to the overall piece. All of the work done in post-production helped us to enhance our skills in software such as Premiere Pro and After Effects.

Overall, I feel that the piece turned out incredibly well as it looked very professional and had a resemblence to the original title sequence. However, I feel that if we were to do it again, we would have carried it out better and been more efficient shot-wise so that we had all of the shots as we have learnt about management of time, as well as enhancing our editing skills.

Title Sequence Remake - Final Cut

Evaluation of Tittle Sequence Remake - By Jada-Kai

Remake Evaluation

The most difficult aspect of create a remake was trying to accurately note down each shot by watching the original, and it was even harder trying not to miss out details. We had to stay local but we were able to  get footage of houses as well as greenery and the main location - a river or canal - for the image that was o be used in the background of the title credit. We tried to find a font closest to the one used in the original. This meant it had to be a simple, serif font in white to create contrast with the background images. Our chosen font was almost identical to the original font so it suited the styles of the film perfectly.
When editing, we carefully paid attention to the 'safe zone' around the edge of the frame to ensure that the title credits appear fully on the screen - as opposed to being cut off. We paid careful attention to the placement of titles in the original film and attempted to copy it exactly. In the process, we developed our editing skills in Premiere Pro and Adobe Aftereffects.
If we were to complete this task again, it would most probably have an even more professional outcome as we'd have been able to practice our editing skills before hand.

Remake Rough Cut

Genre Shortlist

Genre Shortlist

So far, I'm interested in exploring the following three genres:
1) Horror
2) Thriller
3) Fantasy
These could even be combined to create a hybrid genre...

Task 18 - Genre Shortlist

Below are my top three preferred genres, some conventions of this genre and an example of a film I like within this genre. However, these or some of these could be combined to create a hybrid genre.

Genre Preference 1:
Genre: Mystery
Conventions of this genre: spies/detectives, crime, journey towards gaining an achievement,
Example of a film from this genre: Now You See Me

Genre Preference 2:
Genre: Action
Conventions of this genre: fast-paced, stunts, car-chases, weapons, fight scenes
Example of a film from this genre: Captain America: The First Avenger

Genre Preference 3:
Genre: Psychological Thriller
Conventions of this genre: suspense, plot-twists, low-key lighting, jump scares (jump cuts), shady/disturbed character, enigmas to keep the audience 'in the dark'
Example of a film from this genre: Inception

Research: Genre Conventions

All genres have codes and conventions or 'genre signifiers'. Genre tropes are symbols that frequently appear in many films of the same genre. For instance, in Romance films, there is almost always a love interest and dilemma faced by a couple, in Horror films an old or abandoned house is generally included and in Action films there is normally a heroic person trying to get justice by undermining an enemy. These are just a few of the genre signifiers and symbols that help audience decide what they want to view.

Crime films such as Good Fellas are commonly identified by the gambling tables, guns and money props whilst Fantasy films can be distinguished by the supernatural or unearthly creatures and characters. On the other hand, children's films are more of a broad genre and can include a range of tropes. However, they are more commonly identified by the use of animation, childlike themes and exaggerated narratives. 

Research Task 11 - Genre

What is genre?
Genre pretty much means a type or category that appears in media. They are used as a way to categorise different styles of media and single out the generic features and conventions. At also helps to establish certain expectations and familiarity in audiences that know the genre, and it helps audiences to develop personal tastes around genre and consumption/what they do or don't necessarily like.
Within genres, there can be sub-genres. These or specific subdivisions within the genre. There are also hybrid genres, which merge themes, codes, conventions and elements from multiple different genres. Codes and conventions are common generic elements that are associated with specific genres. Genre tropes, however, are familiar and repeated themes, motifs, styles or characters.

My first genre preference would be Sci-Fi.

The main generic conventions of sci-fi films are the use of special/visual effects and the other use of computer-generated imagery. The setting is usually in the distant future and is set in either outer space or other worlds. There are typically a lot of close ups of futuristic elements used throughout, and usually has a narrative focussed on the battle between good and evil.

Screenshot from the 'Death Star Assault' from 'Star Wars Episode IV: A New Hope'.

Something different that the Star Wars franchise does compared to other Sci-Fi films is that it is set a long time into the past rather than the distant future.



My second preference would be Comedy.

The main generic conventions of comedy films include the use of setting. Comedy films usually occur in bright places which suits the overall jolly and humorous tone of the genre. The cinematography of most comedy films is realistic and naturalistic, as it can really involve the audience and make them feel like the scenes, despite sometimes being melodramatic, could possibly occur in real life. The character types usually consist of idiotic people that contrast to normal people that surround them, which emphasises the differentiation in personalities between them and makes them seem all the more idiotic.

Screenshot from the 'Fight scene' from 'Anchorman 2: The Legend Continues'.







My final preference would be Action.

The main generic conventions of action films consist of using things like weapons i.e knives and guns. There are also usually a lot of fights, explosions and crashes, as well as pursuits, either on foot or in a vehicle. it is usually set in a big city, and uses a lot of fast cars a lot of high-tech things. There is commonly a lot of mass destruction.

Screenshot from the 'Construction Site Pursuit' in 'Casino Royale'.

Research Task 19 - Remake planning decisions and storyboard

Planning Decisions

We have decided to make a title sequence for a film within the genre of thriller.

To make this decision we:

- looked at the title sequences we could work with for our remake

- put forward ideas of what genres we thought would be realistic

- thought about what genres we all liked. This would mean that we would know more about them and enjoy the project more

For our Practical Remake Activity, our group will be remaking the title sequence from Gone Girl (2014).

Storyboard

Task 16 - Why is sound so important in film?

Sound is 50%

Without sound the image on screen becomes confusing and disorientating as, although they are able to work out character roles and locations, the audience is unsure of how they should be feeling at any given point during the film. As soon as the audience has something to listen to along with the image, they are engaged. The action seems faster-paced and draws the audience in with specific details they otherwise might have missed.

Diegetic Sound
The diegetic sound used in film contributes to the realism of the action but somehow isolates the audience as, again, they are unsure of how to feel.

Non-Diegetic Sound
The non-diegetic sound used in film adds the dramatisation which is crucial for the creation of tension. This draws the audience in and makes them more aware of intended emotions.

Research Task 18 - Genre Shortlist

1: Horror - my all time favourite gene is horror. I've alway enjoyed watching them and I love the way that suspense gets built up along with the thrill it gives.
2: Thriller - I am a fan of thriller films because they have a different way of building suspense throughout the film that gives off tension and sometimes fear.
3: Comedy - I also enjoy watching comedy films as they are always lighthearted and always have an atmosphere that brightens your mood and makes you laugh.

Research Task 10 - The 4 Different Types of Title Sequences

Research Task 16 - Why is sound so important in film?

Sound can be seen as 50% of the entire film. It is used to establish tone, atmosphere, and to help convey different clues about the plot to the audience, as well as portray details about different characters and to, in general, identify the genre of the film. It allows the audience to engage with what is happening with the film, as it is able to add depth to the picture. It can make the film seem 3 dimensional, as it creates realism for the audience, which then encapsulates the viewers attention.

In films, there are multiple sound terms used. Some of these terms consist of:
Ambient Sound - Background sounds presented in a scene.
Diegetic - Sound that is visible in the film.
Non-diegetic - Sound not visible in the film, which is added in post production.
Dubbing - Adding musical sounds in the background.
Foley - Making sound effects in post-production to add realism to the film.
Sound bridge - Sound that carries over a transition.

Diegetic sound within the scene is able to create a sense of naturalism, however it is unable to fully reflect feeling or tone. The use of non-diegetic sound, however, is able to help the viewer what different characters are feeling, and can relay to the audience what they should be feeling regarding the sequence.

If there is only diegetic sound, the scene lacks tension and, despite being more realistic, can feel extremely awkward. However, if there is just non-diegetic audio, the sequence can seem lacklustre and, despite setting tension, seems confusing as we don't understand the characters. Furthermore, it makes it seem 2D. This is why the use of layering of sound to combine diegetic and non-diegetic sound is important as it can show the true value of tension.

Research Task 16 - The Importance of Sound in Film

Research Task 14 - Macro and Micro Analysis of Title Sequences

Task 12 - BFI Statistics

Genre and Audience Research: BFI Statistical Yearbook

GENRE

In 2015, action, animation and drama were the most successful film genres at the UK box office compared to family, western and crime which were the least successful. However, in 2013-14 comedy was the genre releasing the most films with 153. Whereas, animation and action released only 33 and 47, respectively.

This suggests that film production is not directly proportional to audiences and popularity. The fact that action and animation, combined, only produced 80 films and were still able to be the most successful genres proves that, largely, people only see the films they know they will find interesting and enjoyable.

AUDIENCE

Within the 7 - 14 age group films such as Home, Big Hero 6 and Minions were most popular clearly showing that animation is the genre that most appeals to young children.

The 15 - 24 age group made up the largest proportion of cinema admissions across the UK, with comedy film Pitch Perfect 2 being the most successful within this range. Comedy was also the genre of the most popular film within the over 50s age group - the film being The Lady in the Van.

Within the 25 - 34 age group films such as Mad Max: Fury Road, Fifty Shades of Grey and Terminator Genisys (UK) were most popular.

Frozen, The Croods and Jack and the Giant Slayer were three of the most popular films within the 35 - 44 age group. At first, this may seem surprising but as this is the average age range for adults with young children, it isn't really and provides another reason for animation being one of the most successful genres at the box office.

Action films were the singular most popular genre with men whereas drama, comedy and fantasy were among those most popular with women.

Films most popular with middle-class audiences included The Hunger Games: Mocking Jay - Part 2 and Hotel Transylvania.

In London, Mad Max: Fury Road, The Martian and Home were some of the most popular films compared to The Theory of Everything in Scotland. This difference could be a result of the age differences within these regions. As London is the sixth richest city in the world it is a lot more likely to attract families - the sort of people who are more likely to watch the films listed above.

Research Task 13 - YouGov Research

Research: Genre Preferences

BFI Statistical Yearbook 2014