Xmas Task 2 - SWOT Analysis

Rough Cut 1 - feedback and evaluation

Feedback
After showing the rough cut to some members included in our target audience, I have received the following feedback:

Evaluation
I think both the filming and editing of our first rough cut went extremely well. We didn't face many difficulties and the few we did, were easily solved. After watching back the rough cut, I think we need to make it more fast-paced by shortening the length of each shot - some of them seem to go on for a bit too long. This should help in the overall engagement of the audience. At this point, I don't believe we will need to re-shoot any of our footage as it all seems to match up with our storyboard and has come out how we intended it to.

Going forward I think our group needs to work on shot timings, order of scenes and colour correction next.

NEED TO EMBED EMAZE

Xmas Task 1 - Blog Audit

Blogging Swot Analysis - By Jada-Kai Francis

Blogging Audit - By Jada-Kai Francis

Evidence of Filming - 7th December

On the 7th of the December, we went to Spitalfields Market to complete our filming and get our final shots. We filmed around many sections of the market that we had permission to ensuring that we didn't obstruct any shoppers. We filmed a few tracking shots where the camera followed the characters as they walked. We also did some still shots where the characters would walk towards and past the camera. We also took the opportunity to zoom in on some specific shots to capture the details of some props and the location.

These photographs are from when we filmed some of our tracking shots from a balcony. We filmed from higher up to give a birds eye views type of shot.

 

Filming Evaluation - 7th December

Filming Evaluation - 28th November

Production Schedule - UPDATE (Leah Garrad)

This is our updated Production Schedule...

https://www.timetoast.com/timelines/1411109

Filming Evaluation: What we've achieved so far... - Jada-kai Francis

We began the production process buy doing a small practice run (Monday 28th November) figuring out the lighting and camera angles. This was a fast way of planning how we were to approach making a rough cut on the following production day. we also got some pretty accurate ad professional-looking shots whilst practising that we decided to keep to add to the rough cut.

(on Wednesday 30th November) we were able get started with filming straight away as we already ad a clear idea of what shots we needed and the ones that were definitely going to be successful. we managed to get 40+ shots for the first section of the title sequence - which is double the amount that we'd expected.

Overall, the first two days of filming have left us in an advantageous position and if we are to continue at this pace, we will have a very fulfilled rough cut.

Pitch Evaluation - Jade Midgley

How Did It Go?

I think that our pitch went really well. I think that we were well-prepared and we each knew what we individually needed to present as well as the other people in out group. We found that we solidly thought about all aspects of our title sequences and the narrative behind it so that we could explain it well. However, I think that we could have been more prepared with the storyboard and should have completely finished it however, it was still easy to understand and gave a solid outline of the title sequences.  But from feedback from the rest of the class, we knew that there were places where we should add extra shots to impact the narrative positively. All aspects of the pitch were thoroughly thought through and the rest of the class told us this through the feedback. I'm happy that most of our feedback was positive and our audience understood our title sequence as well as appreciated the work we put into planning for our pitch.

Planning and Production - UPDATE!

Monday 5th of December 2016

Today we managed to get permission to film at Spitalfeilds market by making a phone call to general enquiries. This is a perfect location for 'shopping centre' at which the title sequence is set.

This the route we plan to take to get to Spitalfields:

Evaluation of Filming - 30th November

On Wednesday 30th November, we returned to the photography studio we had previously been working in and began filming for the first half of our title sequence. This scene is set in a dark room and shows the mysterious antagonist writing the letter that the film is based around.

We had three hours to film but because of all the preparatory work we had done, we managed to film everything we had planned to in about two thirds of the time.

We took it in turns composing and filming each shot and after looking back at the footage we had made, we were all very pleased with the end results.

Evaluation of Filming - 28th November

On Monday 28th November, we used one of the photography studios to start doing some test shots in order to make the filming process easier later on.

Throughout the hour and a half we had to film, we managed to experiment with many different lighting combinations, camera angles and props we may be using in the final cut. We were able to make lots of concrete decisions on how we wanted our final title sequence to look and how we would be able to realistically achieve this.